A talented mechanic came to us because he wanted to supplement his main income by providing mobile vehicle servicing. After discussing his needs we agree that the main value would be in getting some customers from local search terms and replacing his current personal email address (@btopenworld.com) with a more professional contact method.
We were lucky to secure a domain name with both his town and ‘mechanic’, which was incredibly lucky. We then set him up a simple website and got to work designing him a professional site that described his experience, service offering and some examples of work that he had recently undertaken. Along the way we provided
- Mailing list builder allow people to sign up for regular newsletters or special offers
- Review & Recommendation section
- Special Offers & Discounts
- Other motoring advice
We hooked him up with an online emailing platform so he can rapidly produce newsletters or other promotional emails to send out for free.
In support of this we worked with him to devise some ‘summer special’ promotions and vouchers that people could obtain through signing up to his contact list. These were a tremendous hit and saw him develop a large list of email contacts quickly.
Results
As the domain name and content of the website were search optimised (SEO) for the local area he quickly reached the first page on google for relatable searches in the area. This resulted in a series of enquiries within a month of launch.
We are now helping to design more formal invoice and booking forms to streamline the process for him, as his side business is now bringing in a steady income.